News: Nov 2025
B2B Ranking in the Age of AI
How visible is your brand to artificial intelligence? The new AI B2B ranking from LINGNER.COM reveals, for the first time, how companies are perceived today in the responses of AI language models. Discover how digital presence can be measured and strategically optimised in the age of AI.
LINGNER.COM KI B2B Ranking
A brief history of rankings, change and visibility
The year is 2011. It was a time when Facebook pages and Twitter followers were the measure of all things. Companies competed for fans, likes and reach – and right in the middle of it all was a tool from LINGNER.COM that brought order to the chaos of social media. The B2B ranking at the time showed who was really performing. It listed the number of fans, fan change, PTA value and PTA index: key figures that brands could use to compare their Facebook presence with the competition. For many, it was the first real benchmark in B2B social media marketing.
Review
At the end of the 2000s, LINGNER.COM was called upon to do some pioneering work. Together with our client, Krones AG, we were among the first to take social media seriously in the B2B sector. Facebook and Twitter were considered a playground for consumer brands and private accounts, not for mechanical engineering or technology companies. But we knew that B2B companies also have stories, innovations and people who want to be heard. We actively accompanied this change and made it visible with our ranking.
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2025. Social media is no longer the only place where visibility is created. Today, how companies appear in the responses of AI systems is increasingly decisive. Artificial intelligence is changing how information is found and shared. And thus also how brands are perceived. Visibility is no longer created solely through reach, but through relevance in the knowledge space of AI.
Whitepaper 'Visibility in Transition'
With our white paper “Visibility in Transition,” we have demonstrated that companies need to adapt their communication strategies - moving away from pure SEO and toward GEO or LLMO: Generative Engine Optimization or Large Language Model Optimization.
Whitepaper 'Visibility in Transition'
With our white paper “Visibility in Transition,” we have demonstrated that companies need to adapt their communication strategies - moving away from pure SEO and toward GEO or LLMO: Generative Engine Optimization or Large Language Model Optimization.
The new AI B2B ranking
And because change is a tradition for us, we are continuing our long-standing ranking history with a new chapter:
The LINGNER.COM AI B2B Ranking 2025 measures for the first time how visible companies are for AI language models. We examined how often and in what context brands are mentioned by systems such as ChatGPT, Google Gemini or Claude, i.e. where answers are generated and not just links.
Our ranking shows what is already possible today with AI-based analyses. The aim is to create a better understanding of how visibility is created in the era of artificial intelligence and thus stimulate a discussion about what content will actually be relevant in the future.
‘We didn't want to know how good AI is. We wanted to know how AI sees us. That's where the real added value of our ranking begins.’ Alexander Arnold, LINGNER.COM
Classification is also crucial: rankings become particularly meaningful in an industry context and in comparison to direct competitors. Fluctuations or outliers are possible, especially when current events or media reports change the public image in the short term.
The ranking provides an interactive dashboard that allows you to discover:
- Which brands appear in the models' responses?
- What role does my brand play?
- How can visibility be measured today?
Our new dashboard shows all this live, interactively and based on data.
Discover the ranking at b2branking.lingner.com
'We wanted to create a ranking that not only counts, but explains. That shows why brands appear in AI responses – and what that means for their future.' Tobias Hurrle, LINGNER.COM