Excerpt from the employer branding video in which five Leadec employees in work clothes are on their way to an order

Case: Employer Branding Campaign for Leadec

If you are unknown as an employer and your recruiters are looking for employees worldwide...

...then we'll orchestrate the international launch not only as big and visually stunning as ever, but also emotionally and surprisingly honest.

Client

Leadec

Our services

EVP development

Employer branding

Claim & storytelling

Employer branding campaign

Recruiting campaign

As a new brand, Leadec was virtually unknown on the job market worldwide, which led to a slump in applications.

For the industrial service provider, however, employees are the decisive success factor, which is why a solution had to be developed in a short time.

The aim was to provide recruiters with tools so that they can increase the awareness of Leadec through regional campaigns.

In just a few weeks, a global employer brand was developed that leaves space for the locations in 14 countries to design local embassies - from Brazil to China to the USA.

Employer branding manual

An employer value proposition with three core values was developed as a basis.

Creation

Toolbox for recruiters

Together with recruiters from different countries, a toolbox was developed in which media for employer branding & recruiting campaigns from WeChat to brochures to the trade fair stands was made available. This allows recruiters to adapt their own materials efficiently and quickly.

Employer branding film

Supplemented by an employer branding film that humorously conveys the brand values and attracts attention.

This way, Leadec can be experienced, both globally and on your own doorstep.

International employer branding campaign

In social media, we ensure reach with the film and bring Leadec into the conversation.

Regional recruiting campaign

In Heilbronn, with a 360-degree campaign including guerrilla marketing, we ensure that the name Leadec becomes a household name among the target group and that the number of applications is tripled.

What our client says

"We were able to incorporate the learning effects from the large-scale recruiting campaign directly into the further branding process. This gives us the opportunity to steer future campaigns in a more targeted way.”

Pascal Maurer, Expert Talent Acquisition & Employer Branding Region Central Europe

Curious?
Let's talk.

Nele Gossler,
Employer Communications

+49 7131 - 642 90 532
n.gossler@lingner.com

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If you are unknown as an employer and your recruiters are looking for employees worldwide...

As a new brand, Leadec was virtually unknown on the job market worldwide, which led to a slump in applications.