Addressing & overcoming the considerers' fears
In the campaign film, "Now is the time," we talk about the worries and fears we all know about significant decision moments in our lives, but also about the tingles and positive energy that come with starting a new chapter.
The campaign film is extended through an extensive social media campaign, as well as print ads and more in-depth material for events. This new and more honest communication gives the considerers a reason to rethink their defensive attitude and engage in CEREC again.
Pure enthusiasm at the launch event
The product film "Excellence made easy", which takes center stage at the event, not only impressively presents the product's features but also brims with pride and enthusiasm: Daniel Prime's Vivaldi concert with CEREC Primemill as star soloist.