Social media global thinking (social media empowerment)
On a global level, it's considered a real success booster to create company-wide standards for social media communication, to take advantages of synergies and to make successes measurable. Issues such as sender structure, guidelines, and reaction processes are just a few of the relevant points in a global strategy process.
Our experience from working with companies such as QIAGEN, RENOLIT, or Kühne & Nagel shows that processes and standards must be defined in international exchange with those responsible. The goal is to empower the communicators. For this purpose, a clear line with a lot of leeway for the target group-specific dialogue will be developed.
Let's also work together to shape your global social media landscape. You can find out what this can look like from Qiagen. Click here for the podcast with Dr. Thomas Theuringer, Senior Director Corporate Communications & Head of External Communications.
Whether we're speaking of employee advocacy, corporate influencers or employees as brand ambassadors, the message remains the same: In B2B, employees are also the communicators of tomorrow. This applies to managers as well as interns.
We accompany you on your way to the Corporate Influencer Program and place your executives on social media. We establish new personal brands and position the thought leaders of your industry.